Writing hypothesis statements
Writing hypothesis statements that are specific enough to guide decisions without pretending to be certain.
AI Growth Workflows
Field notes on using AI in growth workflows without turning strategy into autocomplete.
Tech That Feels Human But Changes The World
From billion-dollar AI bets to courtroom battles, here’s how today’s tech moves are rewriting tomorrow.
The Future of Search: How AEO and GEO Are Replacing Traditional SEO
With AI-powered search engines handling over 500 million queries and 60% of Google searches ending without clicks, traditional SEO strategies are rapidly becoming outdated.
Notes from This Week: Alignment, Strategy, and Talking Like a Human
A week of small adjustments, side conversations, and figuring out what clarity really means.
In defense of side quests
Time carved out for pet projects is hard-won at work these days, but there's so much value in spending time outside official company projects.
Notes from the middle
This is a place for me to hold space for half-formed thoughts, reflect on key learnings and share notes in flight.