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Write the detour map before the user needs it
A growth PM field note on using a detour map to make onboarding, activation, and retention sturdier when the happy path stops being available.
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Pay down reassurance debt before the user goes quiet
A growth PM field note on spotting reassurance debt in onboarding, imports, invites, AI flows, and lifecycle before uncertainty turns into drop-off.
Lower the context reconstruction tax on the second visit
A growth PM field note on designing the return path so users can resume momentum instead of re-earning it from scratch.
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Writing hypothesis statements
A practical entry point into hypothesis writing, structured thinking, and better growth conversations.
In defense of side quests
Notes from the middle on side quests, growth judgment, and the kind of work worth keeping.
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Write the handoff note between the evaluator and the everyday user
A growth PM field note on designing for the internal handoff between the evaluator who opens the door and the teammate who has to live with the product after the trial glow fades.
Keep a translation table between user words and product words
A growth PM field note on using a translation table to keep user language intact from the query to the product.
Trace the promise from the click to the first win
A growth PM field note on using a promise trace to keep marketing claims, product setup, and early value aligned.
Do not spend the user’s reversibility budget on day one
A growth PM field note on using reversibility as a practical filter for onboarding, activation, lifecycle, and product judgment.
Help the user rule you out before they sign up
A growth PM field note on using a simple fit note to help the right users lean in and the wrong users opt out early.
Write the return brief before you chase resurrection
A growth PM field note on designing for the cold return with a simple return brief that restores context, confidence, and momentum.
Name the trade before you ask for the behavior
A growth PM field note on treating product asks as trades so teams can lower hidden cost, raise trust, and improve behavior quality.
Curate the first comparison set before users make one up
A growth PM field note on helping users compare the right things at the right moment so acquisition, onboarding, and lifecycle work compound instead of colliding.
Leave the user a trail back into the product
A growth PM field note on reducing memory tax with a simple context carryover note for returning users.
Design the next question, not just the next click
A growth PM field note on using a next-question map to connect search intent, onboarding, product discovery, and retention.
Teach one useful move before you teach the whole product
A growth PM field note on designing onboarding around one repeatable user move that builds competence, momentum, and return behavior.
Map the borrowed motivation that got the user here
A growth PM field note on using a motivation transfer map to turn search urgency, boss pressure, and teammate nudges into durable user commitment.
Keep a query gap memo for the words your product does not understand
A growth PM field note on using a query gap memo to connect acquisition, onboarding, internal search, and lifecycle around the language users actually use.
Write a progress receipt after the first real win
A growth PM field note on using a progress receipt to preserve momentum across sessions, channels, and teammates.
Keep a friction ledger for the moments users almost leave
A growth PM field note on using a simple friction ledger to spot broken handoffs across acquisition, onboarding, support, and lifecycle.
Map the promise before you optimize onboarding
A growth PM field note on using a promise-to-product map to keep acquisition messaging, onboarding, and early value aligned.
Run the premortem before you ship the test
A growth PM field note on using experiment premortems to improve test quality before launch.
Your onboarding does not end at logout
A growth PM field note on designing the return path, not just the welcome flow.