Map the promise before you optimize onboarding
A growth PM field note on using a promise-to-product map to keep acquisition messaging, onboarding, and early value aligned.
Run the premortem before you ship the test
A growth PM field note on using experiment premortems to improve test quality before launch.
Your onboarding does not end at logout
A growth PM field note on designing the return path, not just the welcome flow.
The bet before the roadmap
A lightweight bet memo template for turning early product conviction into practical experiments before the roadmap hardens around a solution.
Writing hypothesis statements
Writing hypothesis statements that are specific enough to guide decisions without pretending to be certain.
In defense of side quests
Time carved out for pet projects is hard-won at work these days, but there's so much value in spending time outside official company projects.
Notes from the middle
This is a place for me to hold space for half-formed thoughts, reflect on key learnings and share notes in flight.