Latest field note
Leave the user a trail back into the product
A growth PM field note on reducing memory tax with a simple context carryover note for returning users.
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Design the next question, not just the next click
A growth PM field note on using a next-question map to connect search intent, onboarding, product discovery, and retention.
Teach one useful move before you teach the whole product
A growth PM field note on designing onboarding around one repeatable user move that builds competence, momentum, and return behavior.
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Writing hypothesis statements
A practical entry point into hypothesis writing, structured thinking, and better growth conversations.
In defense of side quests
Notes from the middle on side quests, growth judgment, and the kind of work worth keeping.
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Map the borrowed motivation that got the user here
A growth PM field note on using a motivation transfer map to turn search urgency, boss pressure, and teammate nudges into durable user commitment.
Keep a query gap memo for the words your product does not understand
A growth PM field note on using a query gap memo to connect acquisition, onboarding, internal search, and lifecycle around the language users actually use.
Write a progress receipt after the first real win
A growth PM field note on using a progress receipt to preserve momentum across sessions, channels, and teammates.
Keep a friction ledger for the moments users almost leave
A growth PM field note on using a simple friction ledger to spot broken handoffs across acquisition, onboarding, support, and lifecycle.
Map the promise before you optimize onboarding
A growth PM field note on using a promise-to-product map to keep acquisition messaging, onboarding, and early value aligned.
Run the premortem before you ship the test
A growth PM field note on using experiment premortems to improve test quality before launch.
Your onboarding does not end at logout
A growth PM field note on designing the return path, not just the welcome flow.
The bet before the roadmap
A lightweight bet memo template for turning early product conviction into practical experiments before the roadmap hardens around a solution.
If it doesn’t predict retention, it isn’t activation
A growth PM field note on choosing activation metrics that predict retained behavior instead of rewarding busywork.
Writing hypothesis statements
Writing hypothesis statements that are specific enough to guide decisions without pretending to be certain.
In defense of side quests
Time carved out for pet projects is hard-won at work these days, but there's so much value in spending time outside official company projects.
Notes from the middle
This is a place for me to hold space for half-formed thoughts, reflect on key learnings and share notes in flight.