Wix, the website building platform launched an SEO challenge called the Wix SEO Hero Challenge as a way to promote their software. The company created a website optimized for the keyword “SEO Hero” and anybody competing was invited to do the same. Wix is giving away $50,000 to whichever website ranks #1 in Google at the end of four months.

So let’s put our SEO skills to work and use that $50k to make a difference.

That’s what Brian Wood is trying to do with True SEO Hero, which you can learn more about here!

If his website ranks #1 in Google, then he’ll donate all of the SEO Hero prize money to Worldbuilders, which is a 501(c)(3) founded by Name of the Wind author Pat Rothfuss. This nonprofit mobilizes the geek community and other sci-fi/fantasy authors to donate to different charities, like Heifer International, Mercy Corps, and First Book.

Help him send this $50k to charity by writing an article or blog post about a true SEO hero and link back to his website, embed one of the True SEO hero badges in your sidebar — or if you don’t own a website, then share the message on social media.

Who’s My True SEO Hero?

There are a lot of big names in the SEO industry that we all know. Sometimes, I’m shocked when non-SEOs aren’t familiar with Rand Fishkin or Eric Enge, but then I realize, for the most part, this is SEO-only knowledge.

The lessons I’ve learned from their videos and articles are invaluable, but my SEO hero is closer to home and won’t come as a surprise for anyone who has worked with me or made it this far down the page.

A few years ago, when I first started in this industry, I came to Wayfair as a scrappy 24 year-old self-taught SEO with a list of small clients and a copy of the first edition of The Art of SEO under my arm.

I worked my way through my first interview math test, after being in non-profits for 2.5 years, and sat across from Brian knowing very little about what it meant for a company to be on its way to IPO.

Over the past 3 years, Brian has taught me more about SEO than I could have learned from an industry website. He’s taught me rare technical SEO skills and been an example of how to speak up for what I believe in. He believes in the abilities of young SEOs (and people in general) to chart their own path.

So, if there is anyone deserving enough to “win” this SEO competition, I think it’s Brian, for all his lessons in SEO and snarkiness, and Worldbuilders for their charitable contributions and good deeds.

Who’s your SEO hero? Join me in trying to get True SEO Hero to rank by writing a post about your SEO hero and linking back to his website.