Over the past year, every team I’ve worked on has slowly ramped up their focus on mobile. In 2017, it’s no longer news that there are more searches on mobile web than desktop. More and more users want fast and user-friendly experiences. In May, Bryson Meunier wrote on Search Engine Land that it was only the beginning of Mobilegeddon — and I think he was right.
In the past few months, we’ve seen Google slowly cranking up the relative importance of mobile web. In early October, Barry Schwartz covered the announcement from Gary Illyes at Pubcon that Google would now be dividing its index into desktop and mobile.
And I’ve seen the mobile index already starting to roll out.
Whether your site is or isn’t mobile-friendly, here are resources and articles that I’ve used to keep me up to speed with the latest changes and make sure I’m not falling behind on mobile SEO:
1) Google Guidelines: Mobile SEO Overview
I consider this to be THE authority on mobile SEO. If your site isn’t mobile friendly, then you’ll find different recommended methods of implementation based on your resources.
2) Google’s AMP Viewer: The Tinder UX for Content?
Lighting fast page load speed at a fraction of the cost to improving your own website, AMP pages are perfect for the fast-paced mobile user. This article covers the general benefits of AMP and focuses on the opportunities for publishers.
3) Google Will Change AMP Display to Make it Easier to Find & Share Publishers Direct URLs
Instead of those ugly Google URLs, Google is making an effort in 2017 to make it easier for readers to see and copy the actual URL of the website instead of the AMP URL.
4) Legibility, Readability, and Comprehension: Making Users Read Your Words
Users are reading more on their phones, so it’s more important than ever to have legible text. This article covers the basics of choosing the right font, writing for readability, and testing.
5) How Much Do People Read on Their Phones?
Taking from one of my personal favorite websites, as far as readability is concerned, this research by Medium shows that Medium App users spend 25% more time reading per day than desktop users — a case for mobile-friendly font-size.
6) Google Says Page Speed Ranking Factor to Use Mobile Page Speed for Mobile Sites in Upcoming Months
If your mobile site is slow, then now is the time for your team to work on mobile speed optimization. With the roll-out of the mobile index, make sure your mobile site is fast or users won’t wait for your site to load.
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