What is an SEO audit?

An SEO audit is a report that includes strategic and tactical advice to help your site attract more people from search engines. Every audit is customized and helps marketing directors and business owners solve where to start with SEO.

Topical Analysis
  • Keyword Prioritization
  • Keyword Benchmarking
  • Content Quality Analysis
  • Topic Development
  • Topic Architecture

Trust Measurement
  • HTTP Response Troubleshooting
  • Internal Authority Flow
  • Authority Benchmarking
  • Link Quality Analysis
  • Link Velocity
  • Anchor Text Analysis

Technical Review
  • Analytics Infrastructure
  • Crawl Performance
  • Code Review
  • URL Structure
  • Site Performance
  • Structured Data Analysis
  • User Metrics

SEO Audit FAQs

Who needs a website audit?

My website audits are for startups and mid-size companies who may not have an SEO team or whose internal team is having a difficult time growing organic traffic from search engines.

What makes your website audits unique?

I use my experience from working in-house at start-ups and mid-size companies to create SEO audits with clear roadmaps for marketing and engineering teams. During the audit, we’ll meet weekly to discuss progress and depend on industry knowledge from within the organization to help drive the development of SEO strategies.

How long does an audit take to complete?

The length of an audit engagement is determined by the size of a website. For a website under 10,000 pages, an audit typically takes between 6-8 weeks. For larger websites, audits may take up to 12 weeks.

How much does an SEO audit cost?

The cost of the audit depends on the size of the website. For smaller sites, audit pricing ranges between $4,500 – $6,500 where larger sites range between $10,500 and $12,500. For more information about audit pricing, contact

SEO Audit Excerpt

I understand that there are a lot of options when it comes to choosing an SEO professional or agency to audit your website and it’s important to make sure that you find someone with the right skill set to help you attract visitors from search engines.

You can download a sample audit below for a preview of my research style and common site recommendations.

Alternative Audits

Technical Audit

If your team is confident in its keyword strategy, but needs support diagnosing and fixing technical SEO issues, like protocol errors, robots.txt misconfigurations and redirect chains, then I’m happy to help with a limited technical audit of the site.

Strategic Keyword Audit

I can help you benchmark, track and evaluate keyword performance to get your search visibility on track. I’ll audit your existing keyword strategy and provide your team with research and recommendations for improving the site’s keyword focus.

Link Audit

A healthy backlink profile is important for ranking on the first page of search engines. I’ll research and analyze your link profile and provide recommendations on how to improve your backlink health to remedy penalties and improve rankings.

What Clients Say

  • The SEO audits Austin provides are detailed and easy-to-read, making it clear to understand how to earn more visitors from search. After implementing his audit recommendations, from hreflang tags to cleaning up 404s, we were able to improve search traffic to some of our most valuable pages. 
    Brian Webb
    CEO, Avontus

Contact me to learn more about getting started with a site audit.