Hi, We’re Stack

An innovative collective of like-minded folks making useful and enduring technology products

An idea becomes a budding
hobby business — 2012

Wayfair has one of the world’s largest selections of home furnishings, décor, and goods online. With over 7 million products and 7,000 suppliers, you’ll find plenty to shop from on Wayfair.com. I’ve worked with Wayfair for the past three years as an SEO Analyst and, most recently, SEO Manager.

 
 

If you’re looking to find great deals on bus and train travel in North America and Europe, then Wanderu has your back. It was a journey to work with this startup for 8 months in 2016 on growing their organic presence. They carry tickets from the major bus carriers in the United States and abroad!

 
 

With over 30 years of industry experience, this business is serious about safety and reliability when it comes to fume exhaust extraction systems. Their website carries everything an indoor garage needs to safely extract fumes, like hoses, pipes, boom arms, and more.

 
 

Every industry needs a little coaching on the softer side and that’s what Kate does in IT. Through IT business relationship management, Kate helps teams IT teams work better with one another. Through her custom BRM model to her years of experience, Kate’s consulting is perfect for IT teams looking to closer align with their business goals.

 
 

From small business point of sale (POS) and credit card processing systems to digital marketing, Andrew and his team are a pleasure to work with. Since 2011, they’ve been helping local businesses in Massachusetts with business development.

 
 

If you’re looking for one-on-one English coaching in Washington D.C., then I suggest you meet with Marike. As the founder and lead coach of LinguaLinkDC, she makes sure that professionals in the Washington D.C. area stay up on American English.

 
 
 

This custom blend of turmeric, cinnamon, ginger, and other spices is the perfect mix for a cup of Golden Milk. Scott and his family’s golden milk blend is no only flavorful, but it’s also healthy. The Ayurvedic tradition lives on with this blend of nourishing spices.

 
 
 
 
If you’re interested in working together, I’d love to hear from you. For inquiries, send me an email or let’s connect on LinkedIn.

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Stack is built with customization and ease-of-use at its core — whether you’re a seasoned developer or just starting out, you’ll be making attractive sites faster than any traditional HTML template.

Succsessfully funded through
Bray Investments

Google Search Console gives you the ability to monitor your website’s overall health and even see which keywords bringing traffic to your site. Most people think about configuring Google Analytics and it’s common for people to forget about this tool. By configuring Google Search Console, you’ll even have access to the number of your webpages Google has crawled and stored in its index.
 
This tool provides you with information about how many users are clicking on your search results, allows you to set your preferred indexed site to www or non www, and will send you updates if your website violates Google Webmaster Guidelines. Since Search Console provides users with sensitive information (i.e. info you wouldn’t want your competitors knowing), you’ll need to verify your site before getting access to the analytics.
 
How to Set Up Google Search Console

  1. If you don’t already have one, register for a Google account.
  2. Once you’ve registered for an account, navigate to Search Console and select Add a Property.
  3. When the modal appears, enter the website domain using the HTTP/HTTPS protocol.
  4. Verify your site using a standard or alternate method (both work well), including
    1. Upload a file to your server
    2. Add a meta tag to your site’s HTML
    3. Add a DNS record
    4. Google Analytics or Google Tag Manager Account

How Do You Select a Google Site Verification Method
 
There is no one right way to verify your site, uploading a file to your server is equally effective as adding a meta tag to your site’s HTML. I’ve used both the server and meta tag method with equal success. If you have more technical knowledge, these are the easier choices along with adding a DNS record. If you’re not familiar with HTML, then you can always just verify your site with Google Analytics or Tag Manager accounts.
 
How to Set Up Google Search Console for WordPress
 
Meta Tag Implementation 
 
Time: Less than 5-10 minutes

  1. Download  and activate the Insert Headers and Footers plugin.
  2. Login to your WordPress account and select Settings > Insert Headers and Footers. 
  3. Navigate to Search Console and select Add a Property, enter URL.
  4. Select Alternate Method and copy the meta tag.
  5. Navigate back to the Insert Headers and Footers plugin and paste meta tag.
  6. Press save, navigate back to Search Console and select Verify.

If you’re comfortable with working with your file manager, then you can upload the HTML verification file directly to your root directory.
 
How to Set Up Google Search Console for Squarespace
 
Time: 5-10 minutes

  1. Login to your Squarespace account.
  2. Navigate to Settings > Advanced > Code Injection
  3. Navigate to Search Console and select Add a Property, enter URL.
  4. Select Alternate Method and copy the meta tag.
  5. Navigate back to Settings > Advanced > Code Injection and paste meta tag.
  6. Return to Search Console and select Verify.

How do I Register my www and non www domains?
 
If you don’t tell Google which URLs to crawl and index, then you could end up with duplicate content. Once you’ve verified your account,

  1. Select the gear in the upper righthand corder of the home property view and select Site Settings.
  2. Set Preferred Domain to appear as www or non www.

I also recommend that you set up the www and non www versions of your website in Search Console. I like to setup websites by using the meta HTML tag and the HTML file, but the implementation depends on what is most comfortable for you. To do so, you’ll need to create two separate properties. If you’ve already set up the www property (i.e. http://www.example.com/) then you’ll want to set up the non www version (i.e. http://example.com/).

  1. Navigate back to your Search Console Home Dashboard.
  2. Select Add Property and enter the non www version of your URL.
  3. You’ll need to select a second verification method, which must be one you haven’t already used.
  4. Once you’ve selected your preferred method, navigate back to Search Console and select Verify.

Now, you’re all set to start collecting data about your site! Questions about implementing for another platform or running into errors? Feel free to leave questions/comments below!
 

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Stack is built with customization and ease-of-use at its core — whether you’re a seasoned developer or just starting out, you’ll be making attractive sites faster than any traditional HTML template.

Posted Profit Q2 2015


 
Building Indexable Web Apps

This week, Google released a blog post summing up the most important things to considered when building a progressive web app (PWA). From server-side to hybrid rendering, clean URLs, to declaring canonicals — this latest blog post is a must read.
 
Create Content That Your Audience Will Love
 
On a non-technical note, the conversation about content marketing hasn’t gone away but for a lot of small and medium business it’s still as tough as ever. I like these actionable strategies from Ronell. They’re simple, straight-forward, and get at the heart of finding what you can create to provide your audience with tangible value.
 
Entities in the Google Knowledge Graph Search API for Google
 
Bill Slawski never disappoints when it comes to talking about entities. I’d argue (without looking at specific dates) that he was one of the first people to start talking about how important entities would become to search. In his latest post, he shows how to use the Knowledge Graph Search API to find entities in the knowledge graph.
 
Google Says it is Now OK To Put Content Behind Tabs
 
In a conversation on Twitter, Gary Illyes announced that in a mobile-first world content hidden behind tabs for UX would carry the same weight. John Mueller has previously stated that content that is hidden would be ignored by crawlers, so this is a step in quite a different direction for Google and reflects adjustments that are being made for the mobile-first index.
 
Attributes Coming to GMB Interface Soon
 
Released in 3.0 of Google My Business, attributes give businesses the ability to add more information to their listing. If you have multiple locations for your business, it looks like you’ll no longer have to rely on the API. It sounds like optimizing for local search is about to get a lot easier!

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Stack is built with customization and ease-of-use at its core — whether you’re a seasoned developer or just starting out, you’ll be making attractive sites faster than any traditional HTML template.

Growing, growing, growing…
We’re recruiting!


Stack is built with customization and ease-of-use at its core — whether you’re a seasoned developer or just starting out, you’ll be making attractive sites faster than any traditional HTML template.

We’re always looking for talent

Got what it takes to work with us? Great! Send us a link to your resumé or portfolio to become part of our talent pool.

SEE JOB OPENINGS