Virtual consulting is effective, but there is something special about being able to meet in-person to talk about your marketing goals.
Over the past 4+ years, I’ve worked with small businesses, startups, and enterprise-level sites to plan and develop SEO campaigns to drive traffic and revenue generated from organic search. Whether you’re a Boston-based company looking for a full SEO audit or simply need support for a one-off campaign, I’m happy to help.
WHAT IS SEO
As a digital channel for customer acquisition, search engine optimization (SEO) has the ability to bring local Boston businesses, as well as national and international companies, more site traffic. The goal of SEO is to increase keyword rankings for relevant user searches in order to help you grow your customer base. By configuring analytics, analyzing your existing site data, and performing on-page optimization, link building, and technical SEO you’ll be able to grow your audience to drive sales.
HOW SEO CAN HELP YOUR BUSINESS
Establishing and growing a web presence is a staple for most businesses, regardless of size. SEO can help you better understand how to create a website that accomplishes your business goals. Whether you’re trying to grow your readership or drive more sales, you can use tactical SEO to check off your goals. Optimizing your site for organic search makes sense if users are searching online for keywords related to your industry. For local Boston businesses, like lawyers, doctors, veterinarians, or even restaurants, SEO can have an impact on bringing in new customers. For SaaS or enterprise sites, SEO can be a go-to strategy as well.
POPULAR SEO SERVICES
The most effective SEO campaigns take into account the context of an existing site, like the number and quality of backlinks or the existing keyword optimization. Too many automated SEO tools give advice on changing “SEO features” that won’t move the needle. If you’ve ever spent hours changing the lengths of your title tags and meta descriptions only to find no lift, then you know what I mean. I use traffic analytics and keyword data to help local Boston and national businesses improve their organic reach. The strategies I use range anywhere from technical SEO (canonical tags, 301 redirects, hreflang) to link building.
WHAT IT’S LIKE WORKING TOGETHER
I like to start all new SEO projects with a comprehensive site audit, but I’m happy to work with you on a one-off campaign. I provide all my clients with keyword benchmark reporting and monthly/quarterly analytics analysis. Aside from driving my recommendations from data, I also love to get to know the people and businesses I’m working with. My clients are experts in their industries and I love to incorporate the knowledge of the team into my strategies.