The Google Keyword Planner is the core tool that SEOs use to perform keyword research. Regardless of which industry you’re website is in, you’ll spend a lot of time visiting Google Keyword Planner in order to find the right keywords and keyword phrases to target for your website. This post walks you through how to use the tool, including tips and tricks on how to find keywords with low competition that you can use for your SEO campaigns.
In order to use the Google Keyword Planner, you’ll need to set-up a Google AdWords account. Once you’ve finished setting up your account, then click on the Google Keyword Planner.
Once you’ve opened the homepage of the tool, you’ll be presented with three different options: search for new keywords using a phrase, website or category; get search volume data and trends; multiply keyword lists to get new keywords.
You’ll want to click on the topmost option when performing keyword research for organic search. Once you’ve clicked the dropdown arrow on the first option, you can choose to target a specific country and language, while excluding certain keywords.
Once you have the proper country and language selected, type in keywords related to your product, service, or content that you’d like to rank. These keywords will be the ones you include in the title tag and on-site copy of your page.
Enter a keyword for a product or service that you’d like to rank for.
The next screen will landing you on keyword groups, but click on the tab for keyword ideas. This will bring you to the Keyword Planner tool and shows you the average monthly search volume for the keyword you typed in as well as keywords that are relevant to your search.
Average monthly search volume is the average number of searches each month for specific keywords or keyword phrases.
You can ignore the bid price and competition for any keyword, since that’s related to paid search. If you’re performing keyword research for a product, service, or content piece then brainstorm as many keywords as possible that are related to the item and enter them using commas into the keyword planner — you can also copy and paste your keywords from an excel document.
Once you’ve entered all of your keywords and the keyword planner has returned ideas, download the CSV using the button on the upper right-hand side of your screen. This will give you a long list of keywords to use when optimizing your content!